变着“中国制造”
This advertisement represents the Chinese Government’s new campaign to reshape the image of their exports. Among other merchandise, it featuring clothing with tags that read, “Made in China with French designers.” The initiative’s headline slogan is “Made in China, Made with the world.”
Chinese products have received a great deal of criticism, although as Louisiana family found out, living without “Made in China” remains quite difficult.
DDB Gouan, a Beijing media company, created the ad last year. China’s recent milk scandle, which resulted in two executions, delayed its debut until two weeks ago. Thus far, Chinese audiences have expressed positive support for the campaign, and foreign markets are currently screening the advertisement.
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