Review of Hold On, You Lost Me! Use Learning Styles to Create Training that Sticks (Paperback)

I have read many of Bernice McCarthy’s books and this one is the most concise, concrete, and practical book she’s published. The book’s central message is simple – when we design training that honors the learning styles of our participants, we are most likely to create a learning experience that is engaging, practical, and applicable to their lives.

Bernice and her co-author, Jeanine, explain the 4MAT learning model, left-brain and right-brain processing, and a simple and powerful process for designing effective training. They talk about the importance of figuring out the learning outcomes, organizing the content, and identifying/defining the concept that underlies the content. Even though they don’t talk a lot about auditory, visual, and kinesthetic learning, these three approaches are implicitly captured in the 4MAT model.

I have been using the 4MAT model to design professional training for many years and I am ecstatic to see that Bernice has published this book. Bernice’s 4MAT model has been extremely influential in the work I do as a professional instructional designer and a workshop design coach that it’s become one of the most valuable models I use to design and facilitate learning. I’m relieved that this book does not contain the flowery, poetic language of most of Bernice’s previous books. This one is accessible, readable, and practical. Buy it and transform the way you think about how learning should be designed and experienced.

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Product Description

Hold On, You Lost Me offers an easy-to-implement 8-step methodology to create training suitable for all audiences from a small work team to a class of 50. Authors Bernice McCarthy and Jeanine O Neil-Blackwell, advocate that by truly understanding your own learning style, and honoring the learning styles of others, it is possible to reach all learners in your classroom or audience. Based on an innovative, researched-based teaching model known as 4MAT, here’s how to drive the gold standard of learning and presentations by increasing performance.

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